About WNY Sportsman
WNY Sportsman Magazine is a locally produced and published outdoor magazine covering Hunting and fishing in Western New York.
Who We Are
WNY Sportsman is Western New York's largest outdoor magazine. Published
continually since 2005, we publish 12 times a year -every month- to give our readers
the timely where-to-go, how-to-use information they want. WNY Sportsman
offers western New York a region-specific edition offering highly detailed local information our
readers can’t get anywhere else. And our schedule allows advertisers to increase
frequency during peak sales periods versus other magazines.
Every issue, we give our readers:
- 20 to 30 local reports - specific lakes, rivers, hunting units — in their area.
- 3 four-color close-up maps, with detailed trip planning information.
- Illustrated features focusing on specific topics and techniques. Expert Q&A’s, interviews, news of the month, and plenty of how-to and where-to information.
- Regular angling and hunting columns and sections.
- Product Features and Reviews
A region-specific edition covering 17 western New York counties:
• Alleghany, Cattaraugus, Chautauqua, Chemung, Erie, Genesee, Livingston, Monroe, Niagara
Ontario, Orleans, Schuyler, Seneca, Steuben, Wayne, Wyoming, Yates
Retail Sales Leadership:
WNY Sportsman is a leader in the category of newsstand sales as a percentage of total paid circulation at 24%. Significant single copy sales means our magazine is embraced in the same retail environment where manufacturers’ products are stocked, resulting in a stronger connection between advertising and sales.
WNY Sportsman Magazine Mission Statement:
“Helping people to enrich their lives by being outdoors fishing, hunting and camping. Encouraging others to reach out and become actively involved in getting the message that the men, women and children who participate in the outdoors are the ultimate conservationists and stewards of the land. It is our responsibility and our obligation to future generations to help perpetuate our love and respect for the outdoors by being an example for others to follow. We encourage every outdoors person regardless of age to become an outdoor mentor to others by educating and encouraging involvement in outdoor adventures. Next time you head to the woods or water I hope you will take someone along that has never had the opportunity to see what is really out there.
It will be giving them a gift they will always cherish. Remember, we all enjoy the outdoors for the same reason, its fun! Pass it on.“